At Grin,
we are here to inspire happier choices,


Naturally white, that’s how teeth should be. All the harmful ingredients that go into whitening products is alarming yet we are attracted to them regardless of the dangers. We want to achieve an aesthetic that isn’t natural at all. Our obsession with what we perceive as perfect white teeth have even trickled into cases of Body Dysmorphic Disorder (where a sufferer becomes obsessed about their perceived imperfections). Teeth that are not white enough or straight enough are among the many perceived defects causing much pain to sufferers. We must work as a community to undo the generations of unnatural ideas that have been deeply embedded into our subconscious. We must awaken.